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Marketing manager

Marketing manager MAGIC Bodyfashion B.V.® develops, sells and delivers a unique “Total Body Solution Lifestyle Concept”. This concept includes: shapewear, underwear, body solutions and much more. MAGIC Bodyfashion® is globally being sold in about 60 countries at leading department stores, the best-known e-commerce sales channels, at independent lingerie specialty stores, through our own web shop and other direct-to-consumer channels. We are located in Almelo - The Netherlands and work with a very international team of colleague’s.

At MAGIC Bodyfashion marketing is about understanding women and building brand confidence & awareness amongst our customer base. We are looking for a pro-active marketing manager who will bring our (online) marketing department to the next level. The ideal candidate has in-depth experience developing and executing marketing campaigns, while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-manager who loves the rewarding challenge of building a unique brand with a strong heritage, we want to hear from you.

  • Establish positioning, identify target groups, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing projects from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web specialist to design, test and evolve tactics.

  • Leading a team of 5-6 (digital) marketing professionals
  • Develop and guide creative direction to meet objectives for all B2B & B2C communications
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage (online) content and updates for B2B & B2C customers and internal contacts, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather B2B & B2C customer and market insights to increase consumer conversions and to generate qualified leads
  • Identify effectiveness and impact of current (online) marketing initiatives with SEO/SEA tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to management about (online)marketing programs, strategies, and budgets

  • At least Bachelor's degree in marketing, business, or related field
  • Excellent written and verbal communication skills in English
  • Proven experience developing (online) marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Proficiency with online marketing and social media development & implementation strategy
  • At least 3-5 years experience in digital marketing (ideally some experience already with leading a team)
  • Living in or near Almelo (the Netherlands) or willing to relocate

  • Part of an enthusiastic, international team
  • Space to work independently with a high level of responsibility
  • Contribute to our growth strategy
  • Buy all our products with employee discount
  • Drinks, nice outings and a lot of fun with the whole MAGIC team
Are you the enthusiastic candidate that wants to work at a quickly growing, international fashion company? Send us an email today with your motivation and resume to Peter de Kok:  
    29-04-2022 11:56
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