Marketing manager

MAGIC Bodyfashion B.V.® develops, sells and delivers a unique “Total Body Solution Lifestyle Concept”. This concept includes: shapewear, underwear, body solutions and much more. MAGIC Bodyfashion® is globally being sold in about 60 countries at leading department stores, the best-known e-commerce sales channels, at independent lingerie specialty stores, through our own web shop and other direct-to-consumer channels. We are located in Almelo - The Netherlands and work with a very international team of colleague’s.

YOUR JOB
At MAGIC Bodyfashion marketing is about understanding women and building brand confidence & awareness amongst our customer base. We are looking for a pro-active marketing manager who will bring our (online) marketing department to the next level. The ideal candidate has in-depth experience developing and executing marketing campaigns, while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-manager who loves the rewarding challenge of building a unique brand with a strong heritage, we want to hear from you.

TASKS

• Establish positioning, identify target groups, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing projects from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web specialist to design, test and evolve tactics.

RESPONSIBILITIES

• Leading a team of 5-6 (digital) marketing professionals
• Develop and guide creative direction to meet objectives for all B2B & B2C communications
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage (online) content and updates for B2B & B2C customers and internal contacts, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather B2B & B2C customer and market insights to increase consumer conversions and to generate qualified leads
• Identify effectiveness and impact of current (online) marketing initiatives with SEO/SEA tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to management about (online)marketing programs, strategies, and budgets

THIS IS WHAT YOU BRING

• At least Bachelor's degree in marketing, business, or related field
• Excellent written and verbal communication skills in English
• Proven experience developing (online) marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Proficiency with online marketing and social media development & implementation strategy
• At least 3-5 years experience in digital marketing (ideally some experience already with leading a team)
• Living in or near Almelo (the Netherlands) or willing to relocate

YOU CAN EXPECT THIS FROM US

• Part of an enthusiastic, international team
• Space to work independently with a high level of responsibility
• Contribute to our growth strategy
• Buy all our products with employee discount
• Drinks, nice outings and a lot of fun with the whole MAGIC team

Are you the enthusiastic candidate that wants to work at a quickly growing, international fashion company? Send us an email today with your motivation and resume to Peter de Kok: peterdekok@fashionsolution.nl